One of the most commercially appealing seasons is upon us. See how to sell on Black Friday using WhatsApp with Blueticks.
Do you already know how to sell on Black Friday this year? The biggest Brazilian commercial event is around the corner, with great opportunities to increase your sales rate. Your company has no more time to waste!
According to Google’s research¹, more Brazilians intend to buy this year, regardless of inflation. The World Cup will also be a huge boost for sales. However, the real question for entrepreneurs is how to best sell on Black Friday.
Therefore, in this article, you will find the best strategies to sell and how to use a complete tool that can help with this process. Enjoy reading this useful information!
How to sell on Black Friday 2022
In order to know how to sell on Black Friday, you need to be aware of the year’s updates. For example, one that you probably already know is that the World Cup will also start in November. Great opportunity to sell, don’t you agree?
Brazil even debuts on 11/24, the day before Black Friday starts. So your strategy needs to take this big event into account. For this, a good idea is to take advantage of this moment and create some promotions throughout the month, check below:
- Black Friday: in this strategy it is possible for retailers to create promotions and discounts that only take place on Fridays.
- Black Weekend: here the idea is to offer customers promotional discounts to enjoy throughout the weekend.
- Black Week: in this case, promotional discounts and offers area available throughout a particular week.
- Black November: in the case of this strategy, retailers can provide sales and discounts throughout the entire month of November.
The ideal is to plan well all strategies to sell on Black Friday. For this reason, we recommend creating a calendar with all the marketing actions for that period.
Finally, it is possible to present these offers through various channels of the company. Such as email shooting, content on social networks and messages via WhatsApp. In fact, this last strategy offers even more connection with your customers.
How to sell on Black Friday with Blueticks
There are several ways to sell on Black Friday, don’t you agree? However, selling via WhatsApp can be one of the most strategic ways to ensure greater connection with the consumer.
There are extensions in Google Chrome that allow you to create WhatsApp campaigns and that’s exactly what Blueticks does. It makes the application complete by simultaneously sending messages to a given list of contacts.
By installing the extension on your Chrome browser, you can run campaigns, schedule and organize them directly on the company’s WhatsApp. In this way, you can further enhance the results of your marketing strategy.
Check out below how to use this tool to sell:
Message scheduling
Scheduling messages makes sending messages easier, since manually displaying them would be unsustainable. When scheduled, campaign launches get aligned with each strategy and message triggering.
For this, you must access your business’s WhatsApp Web with the Blueticks extension installed. The whole procedure is quite intuitive. In just a few basic steps you can:
- Create campaigns for your company
- Develop messages
- Select the list of people who will receive the messages
- Set the time and schedule the shooting
Task management
Blueticks makes it possible to centralize and manage your team’s tasks through WhatsApp. The study carried out by MEF² says that this communication tool is the most used for business in Brazil.
So, instead of using various task organization and communication software, it is possible to gather all these needs in one tool. It was with this idea that our tool was created, making it possible to organize tasks in WhatsApp itself.
Check out how this functionality for organization works:
- Tool installation: The company subscribes to the service and all employees need to install the extension in the Chrome browser on their respective computers. This is a tool that can only be used in Chrome.
- Task distribution: The manager will assign tasks to each employee and determine the priority level.
- Activities distribution: This distribution can be carried out either by private conversation or by groups on WhatsApp itself.
- Activity management: As the employee performs the tasks, he will update the progress indicating if the task is: “to do”, “working on it”, “overdue” and “done”.
Note that this tool, in addition to facilitating the company’s processes and enabling the organization of each employee, allows the leadership to have access to the work that each employee is responsible for developing.
Campaigns
Campaigns through WhatsApp enable your business greater sales and marketing strategy results. Therefore, our tool has the automatic scheduling and triggering of messages, to make the entrepreneur’s life easier.
Thus, it is only necessary to create a transmission list and configure its transmission or import a base of contacts in a CSV file — a text file that allows saving information separated by commas.
The tool already has a “templates” tab to create messages, save them and customize them when necessary. In another article here on our blog, we already explained how to create campaigns.
The good thing about this is that by using the campaign creation, scheduling and task organizer features, your company is even more likely to sell via WhatsApp in a scalable way.
Start using Blueticks right now
As you can see, by scheduling message triggers, you can communicate with your company’s entire list of customers. Also, you can assign tasks without leaving WhatsApp.
This makes all communication, whether commercial or not, centralized in the same tool, facilitating all the task management and message triggering in one place.
Complete tool, isn’t it? Enjoy and install Blueticks right now to have an even more optimized workflow with your team!
References (External Links)
We looked at the way Google places links on its Think With Google blog. Only internal links are linked in words; the external ones, normally to credit information, are placed as a reference at the end of the article. And they’re not even links, they’re just the names of surveys, questionaires, etc. See this example.
It makes sense, as it decreases the chances of the reader clicking and leaving the page.
1 Soares, G. (2022). More Brazilians should shop on Black Friday, says Google. [online] Folha de São Paulo. Available at: https://www1.folha.uol.com.br/mercado/2022/09/mais-brasileiros-pretendem-comprar-na-black-friday-diz-pesquisa-do-google.shtml [Accessed on 18 Oct. 2022].
